The Status Quo is an Assumption (A Lesson Learned from Yogurt)
In September 2006, I moved to Copenhagen, Denmark, on a temporary assignment with BCG. As one does when arriving somewhere for an extended period, I went to the grocery store to stock my kitchen.
Since the grocery store was on the ground floor of my building, I bought enough food for a few breakfasts and dinners, made note of the other offerings for future trips, and learned through painful public embarrassment that one must purchase grocery bags (and those bags are nowhere near the checkout lane).
The following day, yogurt was on the menu, and I grabbed the first of the three options I had bought the previous day – a small container of strawberry yogurt.
My heart sank when I peeled off the top.
Instead of super healthy, organic, natural (I’m in Scandinavia, for crying out loud!) yogurt, the stuff in my cup was a rather suspicious beige with dark brown flecks.
Stifling my instinct to dry heave, I chucked the cup into the garbage, along with the five other cups in the clearly spoiled pack, and pulled Brand #2 out of the refrigerator. Surely, this strawberry yogurt would be safe to eat.
But it, too, was beige. A lighter beiger and without the disturbing brown flecks. But still beige.
“You’ve got to be kidding me,” I muttered. Admittedly, the grocery store was more of a glorified convenience store, but c’mon, how hard is it to keep track of Sell By dates?
Into the garbage, it went. Out of the refrigerator came Brand #3 (Yes, I take a portfolio approach to innovation AND food purchases)
Closing my eyes and saying a quick prayer to both the grocery and yogurt gods, I peeled open the yogurt. Not beige but a slight hint of pink, just enough to reassure me that it contained strawberries and hadn’t curdled but not so much that I suspected an American-amount of food coloring.
Later that day…
At lunch, my new colleagues asked how I was settling in. I regaled them with my “bumbling American experiencing culture shock in a country where she looks (and is initially treated like) a local” stories.
As we gathered up our dishes and returned to the kitchen, I commented that I was surprised that my local grocery would keep expired products on the shelf. When they echoed my surprise, I told them about the spoiled yogurt and that 2 of the three brands I purchased were bad.
Based on the glances they exchanged, I knew I had another story to add to an already uncomfortably full book.
It turns out that. The “good” yogurt I ate that morning was from the lowest quality brand, one that no self-respecting Dane would consider eating but that is sold to unsuspecting foreigners (Hi, that’s me). The “bad” yogurt was from respected all-natural brands. All yogurt, they explained, falls somewhere in the spectrum from white to beige or even tan. That’s why they print the flavor name and a picture of the fruit on the label.
How often do we make the same mistake?
How often do we reject something because it’s not what we expect to see? Because it’s not what we’re used to?
Maybe not often when it comes to yogurt, but what about other more important things, like:
- Trends
- Technologies
- Ideas
- Business Models
- Startups
- People
And what happens when we don’t have people willing to point out that we’re no longer in a place where our status quo applies?
Alchemist X
What is ‘Innovation Success’ (Because I’m Not Sure I Know)
“I would argue that it was an innovation success!”
At that moment, I started to deeply empathize with Alice because I felt like I was tumbling down the rabbit hole.
For the previous several minutes, I had been on one of my usual soapboxes – Innovation needs to generate quantifiable, and specifically financial, results; otherwise, it’s theater at best and performative lie at worst. As Alexander Osterwalder says, “ROI is the only thing that matters in innovation.”
That’s when my conversation partner brought up Kickbox.
Way back in 2012, Adobe’s Chief Strategist and VP of Creativity, Mark Randall, packed “everything an employee needs to generate, prototype, and test a new idea” into a little red box to encourage employees to unleash their inner innovator. One thousand Kickboxes were distributed to interested employees in that first year.
In the decade since, Kickbox has been used at thousands of organizations from multi-nationals (3M, Cisco, Caterpillar, MasterCard, Swisscom, P&G, Roche, Implenia, Zurich Insurance) to educational institutions (ETH, UNSW, USC), government agencies (DARPA, United Nations) and non-profits (Peace Corp, Gates Foundation, Kickstart-Innovation, Careum). It is widely regarded as the world’s most “successful” Intrapreneurship program.
But what does “successful” mean?
Widely adopted?
Highly regarded?
The source of:
- New projects (using Kickbox, Swisscom validated 400+ innovation projects in just two years)?
- New revenue?
- Cost savings?
- Higher profit?
Effective at:
- Increasing employee morale?
- Reducing employee turnover?
- Building a culture of innovation?
Something else?
For Kickbox, “success” means increasing employee engagement, creativity, and collaboration.
Let me be clear: this is an AWESOME outcome. Very few programs have even a temporary impact on employee engagement and the organization’s culture of innovation. So, to have a program that makes a measurable and lasting impact is incredible. To have a program that is so effective that other organizations around the world adopt it AND experience similar benefits is almost unbelievable,
But is that enough?
If Kickbox was the ONLY thing Adobe did to encourage innovation, would Kickbox be considered a success?
I don’t think so.
Kickbox was successful because it was part of a holistic approach to innovation. It was part of a portfolio of efforts to encourage employees to be more creative and collaborative and to build and acquire new sources of revenue.
If Kickbox was the only innovation effort Adobe invested in, it would not have lasted even the two years between its 2012 test and 2014 Adobe-wide launch. It would have been like all other hackathons, shark tanks, events, and gimmicks companies use to encourage innovation without thinking about how to carry on after the event.
Speaking of the two years from test to internal launch…
For Kickbox, “success” also means surviving internal scrutiny.
Each Kickbox contained instructions, a pen, two Post-It notepads, two notebooks, a Starbucks gift card, a bar of chocolate, and a $1,000 prepaid gift card that could be spent on anything the employee needed with NO need for approval, justification, or even an expense report.
Think about that for a moment.
The 1,000-box test cost $1M in gift cards PLUS the costs of all the other materials, and that’s before you factor in the costs of design, assembly, and distribution.
If Kickbox was a grassroots effort instead of one championed by the company’s Chief Strategist and VP of Creativity, a highly respected executive who joined Adobe when it acquired the company he led as CEO, would the company have spent $1M+ on the test and an additional two years refining the concept before launching to the rest of the organization?
I don’t think so.
Kickbox was successful because it survived financial scrutiny and organizational skepticism, protected by a senior executive motivated to deliver on a request to teach his skills and approach to innovation to the rest of a giant organization.
“Success” ultimately means money.
After a week of tumbling, I think that I may have reached the bottom of the rabbit hole and a way to reconcile my money-grubbing capitalist view of innovation with my colleague’s extremely true and data-based assertion that success can be something much softer and more intangible.
Yes, a successful innovation can be something with qualitative benefits, AND those benefits need to translate into quantifiable (financial) benefits, AND it needs a senior executive to shepherd it through the years of scrutiny and skepticism that kill most efforts.
After all, employee engagement, lower turnover, and more ideas have quantifiable and meaningful financial benefits. So, ultimately, it is all about the money.
Or maybe I’m still in Wonderland.
What do you think?
Go Beyond “Yes, And” with These 5 Innovation Leadership Lessons
“Yes, and….”
You know it. You love it. You may even use it.
The phrase is a core principle of improv that has become the “magic” brainstorming phrase. On stage, it encourages acceptance and collaboration, and in innovation, it quiets the critics (“No, because”), one-uppers (“No, but”), and passive-aggressive show-offs (“Yes, but”).
And there are other core Improv principles that will help you lead your team to innovation success.
You probably know them. You may or may not love them. And you definitely need to use them.
1. Be human
As Alla Weinberg pointed out in our conversation about Psychological Safety, “People are messy.” YOU are a person (I assume), meaning YOU are messy. And that’s ok because guess what? Your boss, team, and even that super annoying person in (fill in the function) are people, meaning they’re messy.
Improv embraces the mess. When someone says the wrong thing, something unexpected happens, or everything goes wrong, the actors don’t stand around, point fingers, and complain. They embrace the opportunity to step into the scene, support their fellow actor, and move things forward. Plus, a Coach Beard says, “Perfection sucks. Perfect is boring.”
2. Connect
Building genuine and authentic relationships is central to building Psychological Safety. It’s also central to great Improv. Consider this example:
If two performers come on stage and only talk about the muffins they are baking, it’s going to be a boring scene. The audience doesn’t care about the muffins! What they really want to know is how these characters feel, especially about each other. Is one character sad because her daughter is about to go off to college, and she will miss spending time with her? Or is the other character fearful because she will have to navigate adulthood without her mom nearby? If the scene doesn’t focus on the relationship, it isn’t going very far. In order to connect well in the scene, improvisers must be attuned to one another.
If all you do as a leader is talk about your calendar, your To-do list, and deadlines, people aren’t going to care about the work. They’ll do the work because that’s what you pay them to do. But they won’t care enough to problem-solve (they’ll ask you for the solution), suggest improvements (they’ll do what you ask), or develop new ideas (they’ll wait for your orders). As a leader, you need to connect to create. That applies to creating solutions, new businesses, and the next generation of leaders.
3. Actively Listen
Active listening isn’t just about nodding your head while someone else speaks. Active listening requires giving full attention to the speaker, letting go of judgment, and understanding their point of view. You don’t have to agree with what they’re saying, but you do have to understand and respond to it.
Actively listening, understanding, and responding are essential to Improv. When an actor does something completely unexpected, their fellow actors can’t ignore it because that will destroy the show. They respond to it and build on it. After all, you shouldn’t say “Yes and” if you don’t know what you’re saying yes to.
4. Pivot
Pivoting is hard. It’s hard to admit something isn’t working, and often harder to figure out what will work while you’re in the middle of doing the thing that doesn’t work. And that’s what Improv actors have to do all the time. You may not notice because it looks easy. But it only looks easy because they practice all the time.
Flexibility, adaptability, and the ability to change quickly are all skills that can be developed. But you must practice. Some people are naturally more comfortable making changes, but everyone can learn skills and tools to recognize when a change in direction is required and quickly sort through the options to find the next best option.
5. Have fun
Improv is hard work, and it’s fun. Innovation is hard work and (it should be) fun. We spend too much time at work and with our colleagues to not have fun, laugh, or enjoy ourselves. Work will never be all rainbows and unicorns, just like not every Improv sketch will be hilarious. But there must be moments of fun, laughter, and joy because you can’t create or innovate when you’re overwhelmed, downtrodden, or burned out.
As Jeff Ash, Director of Westside Improv, explains:
“Play unlocks the creative spirit that we all have. When people lose a creative spirit and get engulfed in whatever they’re doing in their day-to-day lives, I believe it impacts our ability to connect, build relationships, and be in community.”
What are other lessons we can learn from Improv?