by Robyn Bolton | Nov 12, 2021 | Innovation, Leadership, Tips, Tricks, & Tools
“We are not lost. I know exactly where we are. Granted, it’s not where we want to be. Where we want to be is over there somewhere. I just need a moment to figure out how we get there.”
– Me to my husband every time we go to a new city and I convince him to go on a walk.
The Big Squiggly
Last week, the 13th class of Driving Intrapreneurship graduated and, as always, I was tremendously proud of the executives who, in the span of 8 short weeks, went from identifying a problem to writing an innovation business plan to secure funding and resources to continue their work.
One of the things we talk about constantly in the course is “The Big Squiggly” – a simple line drawing that starts off as a big, knotty, crumpled, chaotic mess before eventually sorting itself out and turning int a clean and simple straight line.
We spend most of the 8 weeks in The Big Squiggly and it’s even more uncomfortable and stressful than people imagine it will be when I first introduce the concept. But as the weeks go on, they get a little more comfortable and, by graduation, the mere mention of The Big Squiggly elicit knowing nods and confident smiles.
What To Do When You’re In The Big Squiggly
Innovators live in The Big Squiggly. Some of us love it there and some of us endure it because really, all we want to do, is bring order to chaos. Most of us in The Big Squiggly are like my students – uncomfortable at best and deeply stressed at worst.
In fact, being in The Big Squiggly can feel like being in the middle of a crisis.
Interestingly, they way innovators work through The Big Squiggly is very very similar to how leaders are taught to manage crises. Here is the 6-step approach that Harvard Professor Dutch Leonard teaches in his Crisis Management for Leaders course:
- Establish a team and process to identify, understand, and reframe issues
- Assemble a team with diverse perspectives
- Engage in iterative, agile problem-solving
- Create conditions (facilitated deliberation, diversity, psychological safety, inquiry not advocacy) for successful agile problem-solving
- Execute chosen actions but treat them as tentative and experimental
- Set reasonable expectations that you are making your best effort, learning rapidly, not everything will work, and we’ll keep working until it does
Hmmmmm, sounds exactly like how innovation works, too.
We’re all in The Big Squiggly Together
Everyone is innovating right now. From big companies responding to the Great Resignation and supply chain disruptions, to individuals trying to figure out whether and when to work form home or the office . We’re all doing something different, hoping it creates value, and pivoting until it does.
Yes, we are being forced to innovate and, like all innovation efforts, we’re not getting everything perfect but we’re learning a heck of a lot. Just imagine what we could do if we keep innovating when the crisis ends. Imagine the problems we could solve and the things we could create if we choose to continue to listen, learn, and experiment!
My friend, Dr. Anne Waple, has been a climate scientist for over 25 years. About a year ago, she spoke at Speakers Who Dare about her vision for Earth’s Next Chapter. Even in the early days of America’s response to COVID-19, Anne encouraged people to not just focus on problems because, when we do that, we don’t actually solve them. Instead, she asserted, driving positive, big, lasting global change starts when we ask questions about the world we want and believe we can have fun making it happen.
Together, We Can Get Out of The Big Squiggly
We are not lost. We’re just not where we want to be right now.
Yes, The Big Squiggly is uncomfortable and stressful. But it’s not forever. By asking questions about the world we want, we can define “over there somewhere.” How we get there is through innovation and we know and are already practicing the steps.
by Robyn Bolton | Oct 26, 2021 | Innovation, Leadership, Strategy
A few weeks ago, I wrote that innovation happens in the gaps and offered a few suggestions for finding and closing those gaps.
But I only told you half of the story.
The gaps I wrote about are market gaps, the ones between what your customers want or need and what you offer.
These gaps are relatively easy to close because they exist through no fault of our own and we have tools like customer research and R&D to help close them. Closing these gaps is simply what we are in business to do.
But there are other gaps. Gaps that are harder close, mainly because no one wants to see them. These are the gaps inside your organization – the ones that exist between what you need, want and are willing to do.
These gaps exist because status quo is more comfortable and certain, and executives have little to no incentive to close them. These are the gaps that create room for disruption and take down once-great companies.
Mind the INTERNAL Gaps
Need: What you must do to stay in business. Need To Dos aren’t glamorous, doing them won’t give you a competitive edge or make you immune to disruption. But, if you don’t do them, you’ll go out of business much faster than if you do.
Want: What you aspire to do. Want To Dos are what you wish your company would do, achieve, or be known for. These are the things you declare at company meetings, the BHAGs, and the visions. They are what inspire and motivate employees. They are also things that rarely happen because…
Willing: What you do in addition to the Need To Dos. If “want” is the talk, “willing” is the walk. Doing the Wants drives your resources allocation and investment decisions, drives the goals and KPIs you measure, and determines the expectations you set with shareholders. Willing is what you commit to and base your compensation, and maybe even job, on
Close the Gaps
Need / Want: The Comfortable Gap
Closing this gap is comfortable because you know how to do it. You know that just doing the basics isn’t enough to survive in a competitive world and you have experience investing in improvements that are almost certain to increase revenues and/or decrease costs in the near-term.
If you have a gap between what you need to do and what you want to do, understand why the gaps exist and invest in closing them.
Need / Willing: The Deadly Gap
Avoiding this gap is what drives most executives and entrepreneurs because this is where companies die. Startups face this gap when they need more capital but investors aren’t willing to provide it or when they need to pivot but are unwilling to let go of their idea.
Giant, successful companies face this when consumer expectations change, technology leaps forward, and the basis of competition shifts. They see it happening, but they are unwilling to change. They cling to their business models, relentlessly focusing on better serving their best customers until they are, ultimately, disrupted.
If you face a Need/Willing gap, you need to decide whether you will let go of the safety of the current business to invest in disrupting it or whether you will “get while the getting’s good” and milk as much revenue and profit out of the business before it finally succumbs. Both options are valid but making a choice requires great courage. Unfortunately, most executives are too afraid to make that choice and their companies become victims of indecision.
Want / Willing: The Heart-breaking Gap
Seeing this gap is hard because it exists as a direct result of decisions made by the very leaders who seek to close it. How many times have you heard an executive declare “We need to be more innovative!” and then embark on a year-long cost-cutting initiative? Or ask people to come up with ideas in their free time? Or shift resources from innovation to core business operations?
If seeing the gap is hard, closing it is infinitely harder. Closing it requires change, it requires executives and employees to do things differently, often doing the opposite of what they’ve always done. It requires smart risk taking and the willingness to learn. It requires prioritizing the next decade over the next quarter.
If you face a Want/Willing gap, you need to look in the mirror and honestly answer two hard questions – Why do you want to be more innovative? What are you, personally, willing to sacrifice to be more innovative?
If your only answer to the first question is, “I think we should be,” or your answer to the second is “nothing,” STOP. The gap is too big to close because you don’t have the will to do what needs to be done to drive change.
But if you have clear and meaningful answers to the first question and you’re willing to make personal sacrifices if required, then you’re ready to do the challenging, frustratingly slow, but profoundly rewarding work necessary to close the gap.
Mind the Gap or Close the Gap?
There are gaps that we comfortably live with, gaps that will destroy us, and gaps that will break our hearts. All gaps can be closed, but each requires different levels of commitment, courage, and time.
Are you willing to close the gap?
by Robyn Bolton | Oct 7, 2021 | Innovation, Tips, Tricks, & Tools
“Innovation happens in the gaps.”
It’s a statement so simple yet so profound that as soon as my client said it, I wrote it down.*
It’s not sexy to innovate in the gaps.
Most people and companies believe that innovation must be something entirely new for the world. That innovation is all about filling a white space, thinking blue sky, or swimming in a blue ocean. That innovation must be free of constraints, that it must be pure creation.
Most people will argue that CEOs rarely get on the front page of the Wall Street Journal because their company introduced something better than what exists today. Innovators rarely win design awards for an improved version of an existing solution. Scientists and engineers are rarely celebrated for receiving improvement patents.
Rarely.
Steve Jobs made the front page for the iPod, an MP3 player that offered better storage and user experience than the dozens of MP3 players that existed before it.
Charles and Ray Eames were named “The Most Influential Designer of the 20th Century” by the Industrial Designers Society of America, and they’re best known for designing chairs.
Thomas Edison is hailed as the inventor of the electric lightbulb when, in truth, he significantly improved a decades-old product that was too expensive, too unreliable, and too short-lived to be commercially viable.
It’s necessary (and profitable) to innovate in the gaps.
Gaps exist because of real and perceived constraints. Innovation thrives in constraints because it is the constraints that drive creativity.
In the gap between what is and what is good enough lies a problem that needs a solution. That solution, something new that creates value, is innovation.
In the gap between what is and what is delightful lies an opportunity that wants a better solution. Innovation can deliver that solution.
Find the gaps
Sometimes gaps are obvious, like the cost and performance gap between candles and early light bulbs that contained costly platinum and only lasted a few hours.
Sometimes they’re not, as evidenced by the difference between people who owned MP3 players before the iPod versus after the iPod debuted.
To find the gaps, talk to customers. What do they use now and why? What do they not use and why? What do they wish for and why? What is not good enough and why? What is delightful and why?
To find the gaps, don’t sit in a conference room. You won’t learn anything new by talking to the same people. And don’t obsess about competition. If you do what competitors are doing, you’ll do no better than your competitors.
Talk to your customers. They’ll point out the gaps. Then innovate to fill them.
*I learned later that he had first heard it from Tim Kastelle, an Australian academic and author focused on innovation.
