by Robyn Bolton | Nov 20, 2021 | Innovation, Tips, Tricks, & Tools
Everyone knows about brainstorms but did you know there are three other types of storms that can blow you to your innovation destination?
Questionstorms
First introduced in The Innovator’s DNA, these storms happen at the start of an innovation effort and seek to surface all the assumptions, expectations, concerns, and actual questions currently locked in individuals’ brains.
The value of this session is that it makes the implicit explicit, removes hidden agendas, eliminates guessing games, and establishes a culture of curiosity, exploration, and learning versus demands and fear.
You run Questionstorms just like brainstorms – give everyone 3-5 minutes to silently write a long list of thoughts. Then, give everyone another 3-5 minutes to turn each thought into a question and write the question on a sticky note. For example, “We need to realize $250M revenue in Year 3 to make this work” becomes “How might we design and run an innovation function that generates $250M in Year 3?” Then, each person reads their sticky notes to the group before placing them on a wall. The goal is to ask 50 questions before you start grouping and prioritizing.
Intuition-storms
I first learned about this storm from IDEO and am genuinely surprised by how effectively they re-energize teams and propel the work forward. These storms happen after the first phase of a project, usually the research phase.
An Intuition-storm’s value comes from its ability to pull the team out of the minutiae of the previous weeks and months of work and back up to seeing the big picture. In the process, they rapidly synthesize insights that may have gotten lost in the more traditional left-brained approach of gathering and summarizing details.
Again, just like brainstorms, start by posing the big question that the project intends to answer, then give people 3-5 minutes to write down their answers. Too much time and they may dig into documents and details, too little time and you’ll get recency bias in the responses. Then go around the room and share. Once everyone has shared, discuss the elements in common and the unique ones. Be clear that this isn’t about getting to THE answer, but about tapping into the full of everyone’s experience, expertise, and wisdom.
Brainstorms
By now, we all know what it means to brainstorm, and we’ve all probably been part of one or two brainstorming sessions. But do you know where it all started?
In the mid-nineteenth century, “brainstorm” was a colloquial term for “fit of acute delirious mania; sudden dethronement of reason and will under the stress of strong emotion, usually accompanied by manifestations of violence.” Not exactly the type of thing most businesspeople aim for.
However, in 1939, advertising executive Alex F. Osborn got so frustrated with his employees’ ability to generate creative ideas for ad campaigns that he developed a new approach dubbed “organized ideation.” This approach, later renamed to “brainstorm” by his employees, was governed by four rules:
- Go for quantity
- Withhold criticism
- Welcome wild ideas
- Combine and improve ideas
While the methods and tools for brainstorming have evolved over the past 80+ years, it’s a testament to Osborn’s approach that the rules have not.
Assumption-storms
Assumption-storms are rooted in the Discovery Driven Planning approach introduced by Rita Gunther-McGrath. These storms should occur as soon as you’ve picked the top 2-3 ideas from brainstorming that you want to pursue
By forcing the team to acknowledge that there are more unknowns than knowns at this point in the process and to share their assumptions and questions, Assumption-storms enable the team to quickly identify and test the most critical assumptions. This process of rapid testing of individual assumptions ensures that if a “deal-killer” assumption is wrong, the project is quickly killed and a new one started.
To Assumption-storm, gather your team around the idea(s) to be pursued and list all the things you think you know but can’t prove beyond a shadow of a doubt AND all the things you don’t know. Then rate each item (assumption) from High to Low based on how confident you are that the assumption is true and the negative impact to the idea if the assumption is wrong.
Because we all tend to be overconfident in our own knowledge, I like to base the High/Medium/Low scale for confidence based on what you would bet. High confidence means you’re willing to bet your annual salary, Medium confidence means you’ll bet your next paycheck, and no confidence means you bet a cup of tea.
Once assessed for confidence and impact, the assumptions with Low Confidence and High Impact are identified as deal-killers, and you can start to develop the experiments you’ll run to help you build confidence (or kill the idea) in the next 90-days.
Storms are a-brewin.’
And that’s a good thing. As you progress through your innovation efforts, you’ll face many storms. Some are damaging and unexpected. Luckily, these four can not only be planned, they also propel you forward.
by Robyn Bolton | Nov 12, 2021 | Innovation, Leadership, Tips, Tricks, & Tools
“We are not lost. I know exactly where we are. Granted, it’s not where we want to be. Where we want to be is over there somewhere. I just need a moment to figure out how we get there.”
– Me to my husband every time we go to a new city and I convince him to go on a walk.
The Big Squiggly
Last week, the 13th class of Driving Intrapreneurship graduated and, as always, I was tremendously proud of the executives who, in the span of 8 short weeks, went from identifying a problem to writing an innovation business plan to secure funding and resources to continue their work.
One of the things we talk about constantly in the course is “The Big Squiggly” – a simple line drawing that starts off as a big, knotty, crumpled, chaotic mess before eventually sorting itself out and turning int a clean and simple straight line.
We spend most of the 8 weeks in The Big Squiggly and it’s even more uncomfortable and stressful than people imagine it will be when I first introduce the concept. But as the weeks go on, they get a little more comfortable and, by graduation, the mere mention of The Big Squiggly elicit knowing nods and confident smiles.
What To Do When You’re In The Big Squiggly
Innovators live in The Big Squiggly. Some of us love it there and some of us endure it because really, all we want to do, is bring order to chaos. Most of us in The Big Squiggly are like my students – uncomfortable at best and deeply stressed at worst.
In fact, being in The Big Squiggly can feel like being in the middle of a crisis.
Interestingly, they way innovators work through The Big Squiggly is very very similar to how leaders are taught to manage crises. Here is the 6-step approach that Harvard Professor Dutch Leonard teaches in his Crisis Management for Leaders course:
- Establish a team and process to identify, understand, and reframe issues
- Assemble a team with diverse perspectives
- Engage in iterative, agile problem-solving
- Create conditions (facilitated deliberation, diversity, psychological safety, inquiry not advocacy) for successful agile problem-solving
- Execute chosen actions but treat them as tentative and experimental
- Set reasonable expectations that you are making your best effort, learning rapidly, not everything will work, and we’ll keep working until it does
Hmmmmm, sounds exactly like how innovation works, too.
We’re all in The Big Squiggly Together
Everyone is innovating right now. From big companies responding to the Great Resignation and supply chain disruptions, to individuals trying to figure out whether and when to work form home or the office . We’re all doing something different, hoping it creates value, and pivoting until it does.
Yes, we are being forced to innovate and, like all innovation efforts, we’re not getting everything perfect but we’re learning a heck of a lot. Just imagine what we could do if we keep innovating when the crisis ends. Imagine the problems we could solve and the things we could create if we choose to continue to listen, learn, and experiment!
My friend, Dr. Anne Waple, has been a climate scientist for over 25 years. About a year ago, she spoke at Speakers Who Dare about her vision for Earth’s Next Chapter. Even in the early days of America’s response to COVID-19, Anne encouraged people to not just focus on problems because, when we do that, we don’t actually solve them. Instead, she asserted, driving positive, big, lasting global change starts when we ask questions about the world we want and believe we can have fun making it happen.
Together, We Can Get Out of The Big Squiggly
We are not lost. We’re just not where we want to be right now.
Yes, The Big Squiggly is uncomfortable and stressful. But it’s not forever. By asking questions about the world we want, we can define “over there somewhere.” How we get there is through innovation and we know and are already practicing the steps.
by Robyn Bolton | Nov 1, 2021 | Podcasts
by Robyn Bolton | Oct 26, 2021 | Innovation, Leadership, Strategy
A few weeks ago, I wrote that innovation happens in the gaps and offered a few suggestions for finding and closing those gaps.
But I only told you half of the story.
The gaps I wrote about are market gaps, the ones between what your customers want or need and what you offer.
These gaps are relatively easy to close because they exist through no fault of our own and we have tools like customer research and R&D to help close them. Closing these gaps is simply what we are in business to do.
But there are other gaps. Gaps that are harder close, mainly because no one wants to see them. These are the gaps inside your organization – the ones that exist between what you need, want and are willing to do.
These gaps exist because status quo is more comfortable and certain, and executives have little to no incentive to close them. These are the gaps that create room for disruption and take down once-great companies.
Mind the INTERNAL Gaps
Need: What you must do to stay in business. Need To Dos aren’t glamorous, doing them won’t give you a competitive edge or make you immune to disruption. But, if you don’t do them, you’ll go out of business much faster than if you do.
Want: What you aspire to do. Want To Dos are what you wish your company would do, achieve, or be known for. These are the things you declare at company meetings, the BHAGs, and the visions. They are what inspire and motivate employees. They are also things that rarely happen because…
Willing: What you do in addition to the Need To Dos. If “want” is the talk, “willing” is the walk. Doing the Wants drives your resources allocation and investment decisions, drives the goals and KPIs you measure, and determines the expectations you set with shareholders. Willing is what you commit to and base your compensation, and maybe even job, on
Close the Gaps
Need / Want: The Comfortable Gap
Closing this gap is comfortable because you know how to do it. You know that just doing the basics isn’t enough to survive in a competitive world and you have experience investing in improvements that are almost certain to increase revenues and/or decrease costs in the near-term.
If you have a gap between what you need to do and what you want to do, understand why the gaps exist and invest in closing them.
Need / Willing: The Deadly Gap
Avoiding this gap is what drives most executives and entrepreneurs because this is where companies die. Startups face this gap when they need more capital but investors aren’t willing to provide it or when they need to pivot but are unwilling to let go of their idea.
Giant, successful companies face this when consumer expectations change, technology leaps forward, and the basis of competition shifts. They see it happening, but they are unwilling to change. They cling to their business models, relentlessly focusing on better serving their best customers until they are, ultimately, disrupted.
If you face a Need/Willing gap, you need to decide whether you will let go of the safety of the current business to invest in disrupting it or whether you will “get while the getting’s good” and milk as much revenue and profit out of the business before it finally succumbs. Both options are valid but making a choice requires great courage. Unfortunately, most executives are too afraid to make that choice and their companies become victims of indecision.
Want / Willing: The Heart-breaking Gap
Seeing this gap is hard because it exists as a direct result of decisions made by the very leaders who seek to close it. How many times have you heard an executive declare “We need to be more innovative!” and then embark on a year-long cost-cutting initiative? Or ask people to come up with ideas in their free time? Or shift resources from innovation to core business operations?
If seeing the gap is hard, closing it is infinitely harder. Closing it requires change, it requires executives and employees to do things differently, often doing the opposite of what they’ve always done. It requires smart risk taking and the willingness to learn. It requires prioritizing the next decade over the next quarter.
If you face a Want/Willing gap, you need to look in the mirror and honestly answer two hard questions – Why do you want to be more innovative? What are you, personally, willing to sacrifice to be more innovative?
If your only answer to the first question is, “I think we should be,” or your answer to the second is “nothing,” STOP. The gap is too big to close because you don’t have the will to do what needs to be done to drive change.
But if you have clear and meaningful answers to the first question and you’re willing to make personal sacrifices if required, then you’re ready to do the challenging, frustratingly slow, but profoundly rewarding work necessary to close the gap.
Mind the Gap or Close the Gap?
There are gaps that we comfortably live with, gaps that will destroy us, and gaps that will break our hearts. All gaps can be closed, but each requires different levels of commitment, courage, and time.
Are you willing to close the gap?
by Robyn Bolton | Oct 15, 2021 | Podcasts
