Risk Management in Uncertain Times: How Innovation Tools Help You Stay Safe

Risk Management in Uncertain Times: How Innovation Tools Help You Stay Safe

Risk management is critical in uncertain times. But traditional approaches don’t always help when volatility, ambiguity, and complexity are off the charts.

What many leaders overlook in their rush to safety is that many of the most effective tools for managing risk come from an unexpected place: innovation.

 

The Counterintuitive Truth About Risk Management

Risk Management’s purpose isn’t to eliminate risks. It’s to proactively identify, plan for, and minimize risk.  Innovation is inherently uncertain, so its tools are purpose-built to proactively identify, plan for, and minimize risk.  They also help you gain clarity and act decisively—even in the most chaotic environments.

Here are just three of the many tools that successful companies use to find clarity in chaos.

 

Find the Root Cause

When performance dips, most leaders jump to fix symptoms. True risk management means digging deeper. Root cause analysis—particularly the “5 Whys”—helps uncover what’s really going on.

Toyota made this famous. In one case, a machine stopped working. The first “why” pointed to a blown fuse. The fifth “why” revealed a lack of maintenance systems. Solving that root issue prevented future breakdowns.

IBM reportedly used a similar approach to reduce customer churn. Pricing and product quality weren’t the problem—friction during onboarding was. After redesigning that experience, retention rose by 20%.

 

Focus on What You Can Actually Control

Trying to manage everything is a recipe for burnout. Better risk management starts by separating what you can control, what you can influence, and what you can only monitor. Then, allocate resources accordingly.

After 9/11, most airlines focused on uncontrollable external threats. Southwest Airlines doubled down on what they could control: operational efficiency, customer loyalty, and employee morale. They avoided layoffs and emerged stronger.

Unilever used a similar approach during the global supply chain crisis. Instead of obsessing over global shipping delays, they diversified suppliers and localized sourcing—reducing risk without driving up costs.

Attack Your “Deal Killer” Assumptions

Every plan is based on assumptions. Great risk management means identifying the ones that could sink your strategy—and testing them before you invest too much time or money.

Dropbox did this early on. Instead of building a full product, they made a simple video to test whether people wanted file-syncing software. They validated demand, secured funding, and avoided wasted development.

GE applied this logic in its FastWorks program. One product team tested their idea with a quick prototype. Customer feedback revealed a completely different need—saving the company millions in misdirected R&D.

 

Risk Management Needs Innovation’s Tools for a VUCA World

The best risk managers don’t just react to uncertainty—they prepare for it. These tools aren’t just for innovation—they’re practical, proven ways to reduce risk, respond faster, and make smarter decisions when the future feels murky.

What tools or strategies have helped you manage risk during uncertain times? I’d love to hear in the comments.

What My Mediocre Flute Playing Taught Me About Business Growth

What My Mediocre Flute Playing Taught Me About Business Growth

Ideas and insights can emerge from the most unexpected places. My mom was a preschool teacher, and I often say that I learned everything I needed to know about managing people by watching her wrangle four-year-olds. But it only recently occurred to me that the most valuable business growth lessons came from my thoroughly unremarkable years playing the flute in middle school.

6th Grade: Following the Manual and Falling Flat

Sixth grade was momentous for many reasons, one being that that was when students could choose an instrument and join the school band. I chose the flute because my friends did, and there was a rumor that clarinets gave you buck teeth—I had enough orthodontic issues already.

Each week, our “jill of all trades” teacher gathered the flutists together and guided us through the instructional book until we could play a passable version of Yankee Doodle. I practiced daily, following the book and playing the notes, but the music was lifeless, and I was bored.

7th Grade: Finding Context and Direction

In seventh grade, we moved to full band rehearsals with a new teacher trained to lead an entire band (he was also deaf in one ear, which was, I think, a better qualification for the job than his degree).  Hearing all the instruments together made the music more interesting and I was more motivated to practice because I understood how my part played in the whole.  But I was still a very average flutist.

To help me improve, my parents got me a private flute teacher. Once a week, Mom drove me to my flute teacher’s house for one-on-one tutoring.  She corrected mistakes when I made them, showed me tips and tricks to play faster and breathe deeper, and selected music I enjoyed playing.  With her help, I became an above-average flutist.

Post-Grad: 5 Business Truths from Band Class

I stopped playing in the 12th grade. Despite everyone’s efforts, I was never exceptional—I didn’t care enough to do the work required.

Looking back, I realized that my mediocrity taught me five crucial lessons that had nothing to do with music:

  1. Don’t do something just because everyone else is. I chose the flute because my friends did. I didn’t choose my path but followed others—that’s why the music was lifeless.
  2. Following the instruction manual is worse than doing nothing. You can’t learn an instrument from a book. Are you sharp or flat? Too fast or slow? You don’t know, but others do (but don’t say anything).
  3. Part of a person is better than all of a book. Though spread thin, the time my teachers spent with each instrumental section was the difference between technically correct noise and tolerable music.
  4. A dedicated teacher beats a distracted one. Having someone beside me meant no mistake went uncorrected and no triumph unrecognized. She knew my abilities and found music that stretched me without causing frustration.
  5. If you don’t want to do what’s required, be honest about it. I stopped wanting to play the flute in 10th grade but kept going because it was easier to maintain the status quo. In hindsight, a lot of time, money, and effort would have been saved if I stopped playing when I stopped caring.
The Executive Orchestra: What Grade Are You In?

How many executives remain in sixth grade—following management fads because of FOMO, buying books, handing them out, and expecting magic? And, when that fails, hiring someone to do the work for them and wondering why the music stops when the contract ends?

How many progress to seventh grade, finding someone who can teach, correct, and celebrate their teams as they build new capabilities?

How do what I should have done in 10th grade and be honest about what they are and aren’t willing to do, spending time and resources on priorities rather than maintaining an image?

More importantly, what grade are you in?

Job Design as Innovation Strategy: How Complex Problem-Solving Creates Automation Champions

Job Design as Innovation Strategy: How Complex Problem-Solving Creates Automation Champions

Imagine a manufacturing company.  On the factory floor, machines whirl and grind, torches flare up as welding helmets click closed, and parts and products fall off the line and into waiting hands or boxes, ready to be shipped to customers.  Elsewhere, through several doors and a long hallway, you leave the cacophony of the shop floor for the quiet hum of the office.  Computers ping with new emails while fingers clickety-clack across the keyboard.  Occasionally, a printer whirs to life while forcing someone to raise their voice as they talk to a customer on the other end of the phone.

Now, imagine that you ask each person whether AI and automation will positively or negatively affect their jobs.  Who will champion new technology and who will resist it?

Most people expect automation acceptance to be separated by the long hallway, with the office workers welcoming while the factory workers resist.

Most people are wrong.

The Business Case for Problem-Solving Job Design

Last week, I wrote about findings from an MIT study that indicated that trust, not technology, is the leading indicator of whether workers will adopt new AI and automation tools.

But there’s more to the story than that.  Researchers found that the type of work people do has a bigger influence on automation perception than where they do it. Specifically, people who engage in work requiring high levels of complex problem-solving alongside routine work are more likely to see the benefit of automation than any other group.

Or, to put it more simply

While it’s not surprising that people who perform mostly routine tasks are more resistant than those who engage in complex tasks, it is surprising that this holds true for both office-based and production-floor employees.

Even more notable, this positive perception is significantly higher for complex problem solvers vs. the average across all workers::

  • Safety: 43% and 41% net positive for office and physical workers, respectively (vs. 32% avg)
  • Pay: 27% and 25% net positive for physical and office workers, respectively (vs. 3.9% avg)
  • Autonomy: 33% net positive for office workers (vs. 18% average)
  • Job security: 25% and 22% net positive for office and physical workers, respectively (vs. 3.5%)

Or, to put it more simply, blend problem-solving into routine-heavy roles, and you’ll transform potential technology resistors into champions.

 

3 Ways to Build Problem-Solving Into Any Role

The importance of incorporating problem-solving into every job isn’t just a theory – it’s one of the core principles of the Toyota Production System (TPS).  Jidoka, or the union of automation with human intelligence, is best exemplified by the andon cord system, where employees can stop manufacturing if they perceive a quality issue.

But you don’t need to be a Six-Sigma black belt to build human intelligence into each role:

  1. Create troubleshooting teams with decision authority
    Workers who actively diagnose and fix process issues develop a nuanced understanding of where technology helps versus hinders. Cross-functional troubleshooting creates the perfect conditions for technology champions to emerge.
  2. Design financial incentives around problem resolution
    The MIT study’s embedded experiment showed that financial incentives significantly improved workers’ perception of new technologies while opportunities for input alone did not. When workers see personal benefit in solving problems with technology, adoption accelerates.
  3. Establish learning pathways connected to problem complexity
    Workers motivated by career growth (+33.9% positive view on automation’s impact on upward mobility) actively seek out technologies that help them tackle increasingly complex problems. Create visible advancement paths tied to problem-solving mastery.

 

Innovation’s Human Catalyst

The most powerful lever for technology adoption isn’t better technology—it’s better job design. By restructuring roles to include meaningful problem-solving, you transform the innovation equation.

So here’s the million-dollar question every executive should be asking: Are you designing jobs that create automation champions, or are you merely automating jobs as they currently exist?

Innovation is Dead.  So How Do You Get Buy-In for Change?

Innovation is Dead. So How Do You Get Buy-In for Change?

Innovation is undergoing a metamorphosis, and while it may seem like the current goo-stage is the hard part (it’s certainly not easy!), our greatest challenge is still ahead. Because while we may emerge as beautiful butterflies, we still need to get buy-in for change from a colony of skeptical caterpillars who’ve grown weary of transformation talk.

The Old Playbook Is Dead, Too

Picture this: A butterfly lands, armed with PowerPoint slides about “The Future of Leaf-Eating” and projections showing “10x Nectar Collection Potential.” The caterpillars stare blankly, having seen this show before.

The old approach – big presentations, executive sponsorship, and promises of massive returns within 24 months – isn’t just ineffective. It’s harmful. Each failed transformation makes the next one harder, turning your caterpillars more cynical and more determined to cling to their leaves.

The Secret Most Change Experts Miss

Butterflies don’t convince caterpillars to transform by showing off their wings. They create conditions where transformation feels possible, necessary, and safe. Your job isn’t to sell the end state – it’s to help others see their own potential for change.

 Here’s how:

Start With the Hungriest Caterpillars

Find those who feel the limitations of their current state most acutely. They’re not satisfied with their current leaf, and they’re curious about what lies beyond. These early adopters become your first chrysalis cohort.

Make it About Their Problems, Not Your Vision

Instead of talking about transformation, focus on specific pain points. “Wouldn’t it be easier to reach that juicy leaf if you could fly?” is more compelling than “Flying represents a paradigm shift in leaf acquisition strategy.”

Build a Network of Proof

Every successful mini-transformation creates evidence that change is possible. When one caterpillar successfully navigates their chrysalis phase, others pay attention. Let your transformed allies tell their stories.

Set Realistic Expectations

Metamorphosis takes time and isn’t always pretty. Be honest about the goo phase – that messy middle where things fall apart before they come together. This builds trust and prepares people for the real journey, not the sanitized version.

Where to Start
  1. Identify your first chrysalis cohort – the people already feeling the limits of their current state
  2. Focus on solving immediate problems that showcase the benefits of change
  3. Document and share small victories, letting others tell their transformation stories
  4. Create realistic timelines that acknowledge both quick wins and longer-term metamorphosis

What’s your experience? Have you successfully guided a transformation without relying on buzzwords and fancy presentations? Drop your stories in the comments.

After all, we’re all just caterpillars and butterflies helping each other find our wings.

Innovation is Dead.  Your Innovation Team Doesn’t Have To Be.

Innovation is Dead. Your Innovation Team Doesn’t Have To Be.

When times get tough, the first things most companies cut are the “luxuries.”  That includes their innovation teams.  But as companies dismantle their labs, teams, and other structures, a crucial question emerges: Who’s working on growth?

Cutting innovation teams doesn’t just cut a branch off the org chart. It eliminates capabilities that are fundamental to sustaining and growing a business and culture.

So why throw the baby out with the bathwater? Here’s a scenario that might sound familiar: Your innovation team created something brilliant. The prototype works, early users love it, and the business case is solid. But six months later, it’s gathering dust because no one in the core business knew how to—or wanted to—move it forward.

This isn’t a failure of innovation. It’s a failure of integration.

Wait, I thought integrating innovation with the core business was bad

The traditional innovation team structure – a separate unit with its own space, processes, and culture – solved one problem but created another.

As innovation teams were given the freedom to think differently, they were also given shiny, new, fun, and amenity-filled spaces cordoned off from everyone else.  Meanwhile, “everyone else” was stuck in their usual offices and doing the usual things that keep the business running and fund the innovation team’s luxe life.

The resulting us-versus-them mentality fueled resentment, making it easy for “everyone else” to stonewall the innovation team’s efforts by pointing out flaws, uncertainties, and risks.

To be fair, they weren’t doing this to be mean – they were protecting the business.  The innovators, meanwhile, grew frustrated, sought help from higher-ups who were happy to help until times got tough and cuts had to be made.

So, one team should work on both innovation and the core business?

Just like we need multiple words to describe the what and why of innovation, we need different operating models that embed innovation capabilities across the organization while protecting the space for them to flourish.

Here’s what it looks like:

  • For Core Improvements, let your operational teams lead. They know the problems best, but give them innovation tools and methods. Think of this as equipping your existing workforce with new superpowers, not replacing them with superheroes.
  • For Adjacent Expansions, create hybrid teams that combine operational experience with innovation expertise. When expanding into new markets or launching new products, you need both an innovative mindset and operational know-how. Neither alone is sufficient.
  • For Radical Reinvention, you still need dedicated teams—but not isolated ones. Their job is to create offerings that reinvent the company and the culture that enables everyone to participate. Establish bridges that connect them with business units and enforce quarterly meetings to share progress, insights, and tools.
This isn’t theory.

Companies like Amazon have been doing this for years with their “working backwards” innovation process used by all teams, not just a special innovation unit. When I worked at P&G, the brand teams worked on core improvements, the New Business Development teams (where I worked) physically sat next to the brand teams and worked on Adjacent expansion, and the radical reinvention teams were co-located with R&D at the technical centers.

Put it into practice

Here’s where to start:

  • Map your innovation portfolio to understand what types of innovation you need to hit your goals
  • Match your team structures to your innovation types
  • Start embedding innovation capabilities across the organization
  • Create clear paths for innovations to move from idea to implementation

The transition isn’t easy. It requires rethinking roles and reimagining how innovation happens in your organization. But the alternative – watching your innovation investments evaporate because they can’t cross the bridge back to the core business – is far more painful.

What’s your experience? Drop your stories and strategies in the comments. Let’s figure this out together.

Fewer Rules and Better Results: How Courage and Trust is Transforming Bayer

Fewer Rules and Better Results: How Courage and Trust is Transforming Bayer

“Consider this question: If workers are hobbled by 1,000 rules, does it make a meaningful difference to reduce them to only 900?”

The answer is No.  In fact, this is precisely why most attempts at fighting bureaucracy fail – and why true transformation requires starting completely fresh.

Bill Anderson, CEO of Bayer, knows this and isn’t afraid to admit it.  When he took the helm in June 2023, he discovered a company paralyzed by bureaucracy. Instead of trying to optimize the system, he looked at the company’s “1,362 pages” of employee rules and knew the entire structure needed to change.

Breaking the Stranglehold

As Anderson stated in Fortune, “There was a time for hierarchical, command-and-control organizations – the 19th century, to be exact, when many workers were illiterate, information traveled at a snail’s pace, and strict adherence to rules offered the competitive advantage of reliability.”

The modern reality is different. Today’s Bayer employs highly skilled experts, operates at digital speed, and competes in markets where, as Anderson observes, “the most reliable companies are the most dynamic.”

The challenge wasn’t just the encyclopedic rulebook. The organization’s “12 levels of hierarchy” created what Anderson called “unnecessary distance between our teams, our customers, and our products.” In today’s innovation-driven market, this industrial-age structure threatened the company’s future.

Unleashing Innovation

Anderson’s solution? “Dynamic Shared Ownership” – a radical model that puts 95% of decision-making in the hands of the people actually doing the work. Instead of annual budgets and endless approvals, self-directed teams work in 90-day sprints with the autonomy to make real-time decisions.

The results are already showing. Take Vividion, Bayer’s independently operated subsidiary. Operating in small, autonomous teams, they went from FDA approval to first patient dosing in just six weeks. They’re now on track to produce one or two new drug candidates for clinical testing every year.

Speed Becomes Reality

The impact extends across the organization. Bayer’s scientists have transformed their plant breeding process, reducing cycles from “five years down to merely four months.”

In the consumer health division, teams have accelerated their development timelines significantly, reducing product launch schedules “by up to nine months” in Asia. Within their first two months under the new system, these teams generated millions in additional value.

While financial markets remain uncertain about this transformation, one crucial metric suggests it’s working: employee retention has improved. The scientists, researchers, and product developers – the people doing the innovative work – are showing their confidence in this dramatic shift toward autonomous operation.

Why This Matters & What to do Next

For most of us, the question isn’t whether our organization has too much bureaucracy – it almost certainly does. The question is: what are you going to do about it?

Try this – Create a small, autonomous team with a 90-day mission. Give them real decision-making power and see what they can accomplish when freed from bureaucratic constraints.

Remember Anderson’s key insight: reducing rules from 1,000 to 900 won’t create meaningful change. Real transformation requires the courage to fundamentally rethink how work gets done.

For anyone who’s ever felt the soul-crushing weight of bureaucracy, Bayer’s radical reinvention offers hope. Maybe the path to innovation isn’t through better rules and processes, but through the courage to trust in human potential.