Back to Basics: What is Innovation?

Back to Basics: What is Innovation?

When I worked on P&G’s WalMart sales team, one of my bosses was a big guy with an even bigger personality.  He shared his opinions loudly and broadly and one of his opinions was that we needed to stop using the word “breakthrough.”

“If I have to hear one more time about some new ‘breakthrough’ soap, I will throw you out of this office myself!” he would bellow.

Years later, I can’t help but wonder what he would think of the word “innovation.”

In May 2012, The Wall Street Journal published an article positing that, as the word “innovation” increased in usage, it decreased in meaning.  The accompanying infographic said it all:

  • 33,528: Times “innovation” was mentioned in quarterly and annual reports in the previous year
  • 255: Books published in the last 90 days with “innovation” in the title
  • 43%: Executive who say that their company has a Chief Innovation Officer or similar role
  • 28%: Business schools with “innovation,” “innovate,” or “innovative” in their mission statements

That may seem like a lot but, remember, that data is nearly 8 YEARS OLD!

The desire for and investment in Innovation in all its forms – accelerators, incubators, startup/venture studios, corporate venture capital teams – has only grown since 2012.

While this may seem like a good thing, the fact that the success rate of innovations hasn’t changed, means that most people react to “innovation” the same way my boss reacted to “breakthrough” – if you bring it up, they throw you out.

To avoid getting thrown out of offices, one of the first thing I do with my clients when we begin working to build innovation into an enduring capability within their companies, is re-establish what innovation is and is not.

Innovation IS something different that creates value.

When people hear the term “innovation,” they tend to think of new-to-the-world gadgets that fundamentally change how we live our lives.  Yes AND it’s many other things, too.  Let’s break down the definition:

  • “Something” includes products and technology, it also includes services, processes, revenue models, and loads of other things. Consider this, many would argue, quite convincingly, that the Toyota Production System was one of the biggest innovations of the 20th century
  • “Different” often surprises people. After all, even Merriam Webster defines innovation as “something new.” But here’s the thing, one of the most commonly cited innovations, the iPhone, wasn’t “new.”  Even Steve Jobs admitted it when he said, in his keynote speech, that Apple was introducing three products – a widescreen iPod with touch controls, a mobile phone, and an internet connected device.  The iPhone was, however, different because it combined those three devices into one.
  • “Creates value” is probably the most important part of the definition. All innovations solve problems.  Solving problems creates value.  If you solve a big problem, either because it’s a problem lots of people have or it’s a very painful problem a few people have or something in-between, you create a lot of value for others and for yourself.
Innovation IS NOT a one-size-fits-all term.

Think of it this way, both a Kia and a Maserati are cars, but you wouldn’t expect to pay Kia’s price tag and get a Maserati (and vice versa).  Similarly, both a convertible and a pick-up truck are automobiles, but you wouldn’t use your convertible to carry building equipment to a construction site.

With a definition as broad as the one above, it’s possible for “innovation’ to become even more meaningless as it gets applied to more things.  That’s why it’s important to identify different types of innovation.

There’s no universally accepted set of innovation types, which is why I recommend companies consider defining at least three types that reflect their business and forward-looking strategies.

One of the most common set of innovation categories is based on the degree of change required for implementation:

  • Core Innovation requires minimal or no change to the current business model (customers, offerings, revenue model, resources and processes). Also known as Continuous or Incremental Innovation, this is the unglamorous but deeply important work of constantly improving what you do and how you do it.
  • Adjacent Innovation changes a significant change to at least one element of your business model. It could be changing who you serve, like expanding from interventional cardiologists to general cardiologists, what you offer, like P&G’s expansion into “durable goods” when it launched Swiffer, or how you offer or deliver it.
  • Radical innovation is the stuff that gets all the press. These innovations fundamentally change the business, like IBM moving from computers to business services.  These innovations are high-risk and require a lot of time, money, and patience to see to fruition.  This type of innovation is also called “Breakthrough” but, for obvious reasons, I shy away from that term.

There are many things that need to be done to shift innovation from buzzword to business capability. Defining innovation AND at least three different types is only the first step in moving from innovation theory and theater to building innovation into a true capability that drives sustainable growth.

Or, as I would tell my old boss, “It’s the first step.  But it’s a breakthrough one.”

Originally published on December 30, 2019 on Forbes.com

10 Moments of Innovation Zen: Military

10 Moments of Innovation Zen: Military

Innovation is something different that creates value. Sometimes it’s big, new to the world, world-changing things. Sometimes it’s a slight tweak to make things easier, faster, cheaper or better.

Sometimes, it’s both.

It’s no secret that the military and NASA are birthplaces of incredible inventions (something new) and innovations (something different that creates value). Most people know that Velcro, nylon, and powdered drinks (Tang!) originated at Nasa, and that Jeep, GPS, and the internet come to us from the military.

But did you know that these 10 everyday innovations have their origin in the military?

Duct Tape

Invented in 1942 to seal ammo boxes with something that could resist water and dirt while also being fast and easy to remove so soldiers could quickly access ammunition when they needed it. Originally, it was made by applying a rubber-based adhesive to duck cloth, a plain and tightly woven cotton fabric, and has evolved over the years to be used for everything from repairing equipment on the moon to purses.

Synthetic Rubber Tires

Speaking of rubber, prior to WWII, most rubber was harvested from trees in South America and shipped to southern Asia where the majority of rubber products were produced. When the Axis powers cut-off access to Asia, the US military turned to Firestone, Goodyear, and Standard Oil to create a replacement substance. The recipe they created is still used today.

Silly Putty

Image Credit: thestrong.org

Like most inventions, there were a lot of failed experiments before the right synthetic rubber recipe was found. Silly Putty is the result of one of those experiments. A scientist at GE developed the strange substance but quickly shelved it after it became clear that it had no useful military application. Years later, GER execs started showing off the novelty item at cocktail parties, an advertising exec in attendance saw its commercial potential and bought the manufacturing rights, packaged it into eggs and sold it as a toy. 350 million eggs later, we’re still playing with it.

Superglue

The result of another failed experiment, Superglue came onto the market in 1958 and has stuck around ever since (sorry, that pun was intended). Military scientists were testing materials to use as clear plastic rifle sights and created an incredibly durable but impossibly sticky substance called cyanoacrylate. Nine years later it was being sold commercially as Superglue and eventually did make its way into military use during the Vietnam War as a way to immediately stop bleeding from wounds.

Feminine Hygiene pads

Image Credit: Museum of American History

Before Superglue was used to stop bleeding, bandages woven with cellulose were used on the battlefields and hospitals. Seeing how effective the bandages were at holding blood and the convenience of having so many on hand, US and British WW1 nurses began using them as sanitary napkins and bandage makers adapted and expanded their post-War product lines to accommodate.

Undershirts

Image Credit: Foto-ianniello/Getty Images

While people have been wearing undergarments for centuries, the undershirt as we know it — a t-shaped, cotton, crewneck — didn’t come into being until the early twentieth century. Manufactured and sold by the Cooper Underwear Co., it caught the Navy’s eye as a more convenient and practical option than the current button-up shirts. In 1905, it became part of the official Navy uniform and the origin of the term “crewneck.”

Aerosol Big Spray

Image Credit: National WWII Museum

Soldiers fighting in the Pacific theater of WWII had a lot to worry about, so they were eager to cross mosquitos and malaria off that list. In response, the Department of Defense teamed up with the Department of Agriculture to find a way to deliver insecticide as a fine mist. The first aerosol “bug bomb” was patented in 1941 and, thanks to the development of a cheaper plastic aerosol valve, became commercially available to civilians in 1949.

Canned Food

Image Credit: Pacific Paratrooper — WordPress.com

While it’s not surprising that canned foods were originally created for the military, it may surprise you to learn that it was Napoleon’s armies that first used the concept. In response to the French Government’s offer of a large cash reward for anyone who could find a way to preserve large quantities of food, an inventor discovered that food cooked inside a jar wouldn’t spoil unless the seal leaked, or the container was broken. But glass jars are heavy and fragile, so innovation continued until WW1 when metal cans replaced the glass jars.

Microwave

RadaRange on the Nuclear Ship NS Savannah

This is another one that you probably would have guessed has its origins in the military but may be surprised by its actual origin story. The term “microwave” refers to an adaptation of radar technology that creates electromagnetic waves on a tiny scale and passes those micro-waves through food, vibrating it, and heating it quickly. The original microwaves made their debut in 1946 on ships but it took another 20 years to get the small and affordable enough to be commercially viable.

Wristwatches

Image Credit: Hodinkee

Watches first appeared on the scene in the 15th century but they didn’t become reliable or accurate until the late 1700s. However, up until the early 20th century, wristwatches were primarily worn as jewelry by women and men used pocket watches. During its military campaigns in the late 1880s, the British Army began using wristwatches as a way to synchronize maneuvers without alerting the enemy to their plans. And the rest, as they say, is history.


So, there you have it. 10 everyday innovations brought to us civilians by the military. Some, like synthetic rubber, started as intentional inventions (something new) and quickly became innovations (something new that creates value). Some, like superglue and silly putty, are “failed” experiments that became innovations. And some, like undershorts and feminine products, are pure innovations (value-creating adaptations of pre-existing products to serve different users and users).

Sources: USA TodayPocket-lint.com, and Mic.com

Creative or Reactive: Which One Are You Right Now?

Creative or Reactive: Which One Are You Right Now?

Creative and Reactive

Same letters.

Different order.

Very different results.

These are strange times.

A relentless stream of news and updates are coming at us, warning us about COVID-19, a declining stock market, rising unemployment, and the financial crunch facing millions and millions of individuals and families.

On the other hand, we’re also getting daily notifications from companies about what they’re doing in the face of all of this news, tips for working from home and maintaining our mental health, and encouragement to support our friends, families, neighbors, and strangers in new ways.

Should we be scared or stoic? Isolated or connected? Hoarding or sharing?

Whatever you choose (and it is your choice), I encourage you to also be creative.

I’m not talking about being creative in the capital C way and take up painting, sculpting, composing, or any of the other activities we typically associate with the fine arts.

I’m talking about calmly assessing your situation, clearly acknowledging the constraints that are requiring change, and then exploring the “new normal” you can create.

This is what innovators do and you, yes YOU, are an innovator.

Innovators know that creativity thrives within constraints. If anything is possible and everything is permissible, you can do whatever you want! But that’s not how the world is. Not now and not before COVID-19.

We, people and businesses, have always faced constraints because we’ve never had infinite resources, money, or time. But we acknowledged the constraints and created within them. That’s what we have to do now.

Here’s some inspiration:

Businesses

Devil’s Food Catering: From event caterer to consortium offering takeout meals

Caterers have to order food well before events take place so when events are cancelled, caterers are left with a lot of food that they’ve already paid for and without the event income that was going to cover their costs.

Devil’s Food Catering in Portland OR faced exactly this situation. Instead of letting the food go to waste or trying to become a take-out shop on their own, they created Handbasket by teaming with other with other Portland area restaurants, breweries, distilleries, bakeries, and other providers to create “handmade menus for quality in-home dining experiences during this of social distancing.”

Gyms, Fitness Studios, and Personal Trainers: From in-person to on-line communities

Some people are gifted with the motivation to workout and some of us, well…aren’t.

In-person classes and personal training are often the solutions we rely on because we feel a sense of connection with our instructors, trainers, and classmates. As gyms close and social distancing becomes a way of life, the loss of live workouts can deepen our sense of isolation.

Recognizing this, local gyms, studios, and personal trainers in cities across the country are offering livestream classes so that we can continue to feel connected AND healthy AND active from the comfort of our own homes.

p.s. the link above is for the Boston area but I found similar articles for Philly, Washington, Houston, and even Wyoming

Speakers Who Dare: From Broadway event to Livestream to Movie

Spears Who Dare bills itself as TED meets Broadway, “a groundbreaking speaker series produced like a Broadway show, featuring speakers from around the world who want to ignite change and inspire new ways of thinking.”

Scheduled to take place on March 24, the organizers recognized that, like many other live events, their original plans for a live Broadway event needed to change. Last week, they shifted from live to livestream, planning a 6-camera shoot of each speaker and performer sharing their messages and art in an empty theater.

Then NYC closed the theaters. Within hours the organizers shifted again and asked each speaker to record a “mini-movie” that could be edited together to create “a full-blown Speakers Who Dare Film” to be shared with a global audience, viewing together on the original event date.

People

Seeing your coworkers when you can’t (or don’t want to) videoconference

Homemade games for when you’ve already played all the games you bought

More homemade games for when you really need to interact with people outside your own home

How and what will YOU create today?

Just in case you need a nudge…find the perfect gif starring the perfect celebrity expressing the perfect emotion and send it to someone who needs it


h/t to Kate Dixon and Megan Shea for sending their suggestions

5 Fave Innovators of 2019

5 Fave Innovators of 2019

It’s that time of year.

The time when we look back and take stock, and look forward and plan. So, it is in that spirit that I offer you my completely subjective list of the top 5 innovators of 2019.

Here’s the “criteria” for making the list:

  • Received media coverage (including traditional media, blogs, newsletters) BUT not so much that they’re amongst the “usual suspects” (e.g. FAANG CEOs)
  • Did, or currently doing, something different that creates value (i.e. innovation)
  • Exemplified the characteristics of an innovator including, but not limited to, courage, creativity, customer-centricity, perseverance, humility, and humor.

Without further ado, here’s my Top 5 Innovators:

Corie Barry, CEO of Best Buy

for exemplifying resilience and loyalty throughout her career

According to this fascinating Fortune article, early in her career, Corie Barry received a performance review that labeled her as a “risk to the organization.” Most people would take that as a sign that their days were numbered but Barry looked for the “nugget of truth” that contained the “things I need to work on” and “buckled down,” even creating her own development plan.

In 2012, when Best Buy seemed to be on its death bed, Barry buckled down again, choosing to stay with the retailer.

“If your purpose is stewardship, and leaving when things are bad is the ultimate crime,” she recalled.

Her perseverance, resilience, and loyalty paid off when, in June, she was named CEO of Best Buy and, at 44, the youngest female CEO in the Fortune 500. In September, she laid out a plan to Wall Street to grow her new charge from $43B in revenue to $50B by 2025.

That type of growth may seem like a long shot given all the talk of a “retail apocalypse,” but if her past is any indication, I wouldn’t doubt her for a second

Alex West Steinman, Bethany Iverson, Liz Geil, and Errin Farrell, Co-Founders of The Coven

for bringing inclusivity and diversity to a place where it’s not often found

I grew up in the Midwest (Cleveland, to be specific) and while I will be eternally grateful for that fact and will defend my Ohio roots (and sports teams) to the day I die, I will also be the first to admit that it’s not perfect.

And one of the Midwest’s many imperfections is it’s utter lack of diversity. That’s why Alex West Steinman makes this list.

In 2017, along with three other co-founders, Alex founded The Coven, a co-working space in Minneapolis. But The Coven is more than a local WeWork, it’s mission is to “economically empower women by providing safe, accessible space for personal and professional transformation.”

The Coven’s business model reflects its mission — for every 5 memberships purchased, the business gives one to a member of the community that couldn’t afford it, “prioritizing people of color, folks from the LGBTQ community, those who are differently abled, immigrants, and veterans.”

Now boasting 2 locations, 600+ members (including 140 at no cost), The Coven is making important progress in bringing diversity and inclusivity to innovation, entrepreneurship, and its Midwest community

Marcela Sappone and Jessica Beck, Co-founders of Hello Alfred

for the courage to go against the grain and do the right thing

Hardly a week passes when we don’t hear of the legal, economic, and ethical problems of the giants of the Sharing Economy choosing to designate their labor forces as contractors instead of employees.

Every company except for one.

When Marcel Sappone and Jessica Beck founded Hello Alfred while getting their MBAs at Harvard Business School, they were the Alfreds — running errands, doing odd-jobs, and responding to requests at all hours of the day and night. And when they had proof of concept, they began to design a sustainable and scalable business model. One with W2 employees.

Yes, they met resistance from investors, even being turned down by some because of their choice but they remained committed to their model because they believed that the success of their business required relationships, not just transactions,

“There should not be a disconnect between the success of a company and the success of its workers. We believe treating our employees as our primary customer is how we can best satisfy our end users.”

Sappone lays out the full argument in this 2015 Quartz article and the benefit of her stick-to-it-tiveness is undeniable. Now in 20+ cities and with 200+ employees, Hello Alfred raised a $40M Series B round in 2018, giving it the highest valuation in its competitive set (e.g. Task Rabbit and Nextdoor)

Jean Brownhill, Co-founder of Sweeten

for solving two problems with one solution

For two years, we’ve need to repaint our house. We originally contacted the painter who painted the house when it was built in 2013. One year and no progress but lots of sketchy stories later, we gave up and called a 2nd painter. He looked over the job and called us back to say he wasn’t comfortable doing it because he was friends with the original painter. He referred us to a 3rd painter who also came to scope the work, only to engage in absurdly belligerent text messaging when trying to nail down the logistics of the job. We talked to a 4th painter in summer 2019 and he agreed to do the work in spring 2020.

Because of this experience, and far too many others like it, Jean Brownhill and the company she founded, Sweeten, are on my list of 2019 Faves.

An architect by training, Brownhill founded the company after her own frustrating experience with a contractor. The concept was simple — Sweeten would match home owners with renovation projects to vetted general contractors and would take care of all of the back-office work that customer service, documentation, and marketing.

Sweeten’s projects have grown from an average of $2000 to over $100,000 in the past eight years and the company now boasts $1B in construction business and 1,5000 vetted contractors in it’s pipeline, according to an article in Architectural Digest.

This success has led to the creation of Sweeten Accelerator for Women (SAW) and initiative to actively recruit female general contractors into the platform and redesign the matching algorithm to allow home owners to select the gender of their contractors.

In an industry in which women comprise only 3% of the workforce and make $0.91 cents on the dollar compared to their male counterparts (interestingly, one of the smallest gender pay gaps of any industry), the effort simply makes sense,

“A shift in the professional paradigm for general contractors would mean more opportunities for women to enjoy business ownership and greater wealth, and would diversify the client experience in important ways.”

Angela Ahrendts, former SVP retail at Apple

for following her heart

Much has been written about Angela Ahrendts — her childhood in Indiana, her education at Ball State, her early career in fashion in NYC through to her triumphant reign as CEO of Burberry, and her “shocking” move to tech when she joined Apple.

Yes, it is all amazing.

So was her decision to walk away from her role at Apple, where she was the company’s highest paid exec, earning 2x the salary of the CEO, and the company’s only female SVP. She walked away without apology or explanation.

Testament to the fact that, sometimes, leaving something is just as powerful and inspiring as starting something.


Hope you enjoyed my Top 5!

Who made your list? Who did I miss?

What Explaining the Poop Emoji to a 5-year old Taught Me About Innovation

What Explaining the Poop Emoji to a 5-year old Taught Me About Innovation

A few weeks ago, my 5-year old niece and I spent the afternoon together at a paint-your-own-pottery place. My niece was adamant that she wanted to paint something for her dad and immediately zoned in on a piece — a 3D poop emoji.

Remembering my sister’s parenting advice, I started with a question, “Why do you want to paint that for Daddy?”

Her response was simple enough, “Because it’s chocolate.”

I could have easily left it at that.

But I didn’t.

“Ok….why don’t you paint the pegasus for Daddy instead?”

She looked up at me with her big brown eyes, “Why?”

“Ummm, well, I just think it’s better.”

She scrunched her nose as she usually does when she doesn’t understand something, looked back at the poop emoji, and then silently picked up the Pegasus and took it over to our table.

With a sigh of relief — I knew my sister would be none to happy with me explaining the poop emoji — I thought the issue was resolved. I was wrong.

An hour later, as we stood hand-in-hand on the sidewalk waiting for her dad to come pick us up, my niece asked, “Aunt Robyn, why didn’t you want me to paint the chocolate for Daddy?”

Crap (pun somewhat intended). I have to do this. I have to be honest and explain this, and I am going to be in SO much trouble when we get home.

“Well, darling, that’s not chocolate. It’s poop.”

She scrunched up her nose, pursed her lips, gave a quick nod, and continued staring out into the parking lot.


Later that night, I confessed the moment to her parents. They burst out laughing.

“That would have been hilarious!” my brother-in-law proclaimed.

“Why didn’t you just let her paint it? It’s not poop to her” my sister sighed.

That thought literally never occurred to me. It never crossed my mind that letting her paint what she thought was chocolate would result in a heart-felt (and amusing) gift to her dad of a rainbow (her favorite color at the moment and thus what everything gets painted) poop emoji to display in his office.

Instead, I thought I was saving her from embarrassment by correcting how she saw something so that her understanding was in-line with the status quo.


I’ve felt horrible about this since it happened but the experience, the ease with which it happened and the smug self-righteousness I felt about “saving” her, taught me a very important lesson about why creativity and innovation are so often killed in organizations.

For the first time, I could understand and empathize with every Dr. No I’ve ever encountered. You know who I’m writing about, the person in your organization who, whenever a new idea pops up, says, “No, we can’t do that because…

  • …that’s not how it’s done in our company/industry”
  • …we tried that back in 19XX and it didn’t work.”
  • …the bosses will never approve it.”
  • …now is not the right time.”
  • …it’s took risky/expensive.”
  • …you’ll get fired if it doesn’t work and I don’t want that to happen to you.”

My whole career, I’ve hated Dr. No and used him/her as motivation to innovate. I would focus all my energy on finding a way to prove them wrong by doing something new AND making sure that new thing was wildly successful.

What I thought I was saving everyone from

But, in that pottery shop, I was Dr. No and I didn’t realize it. In fact, I felt proud of myself.

I felt proud because I was acting out of love. I wanted to protect someone who is innocent and precious. I wanted to spare her the embarrassment and shame that I thought would surely result from giving her dad a rainbow-colored piece of poop pottery.

And maybe that is where other Dr. No’s are coming from. Maybe the are saying “No” as a way to protect you and/or the company. Maybe they tried to do what you’re suggesting and they are still smarting from the pain of it not working out. Maybe they are trying to spare you the embarrassment and shame of pursuing the proverbial corporate rainbow-colored poop pottery.

And no matter how often you try to explain that the new idea is chocolate and not poop, they won’t hear you. Because they are anchored in a status quo reality that demands things be seen in one, and only one, way.

And in that moment you, the innovator, has a choice. You can scrunch your nose and move on to something safer or you can defiantly insist on painting that poop, confident that it will become a rainbow work of art that is treasured by the people that matter the most.

And, hopefully, you can have a bit of compassion for Dr. No who is simply trying to help you because she loves you.


EPILOGUE

A few weeks after the poop pottery incident, my sister told me that my niece asked to send a text message to her dad. My niece’s text messages are entirely comprised of emojis and after a few seconds of tapping out flowers and suns and rainbows, my niece’s finger stopped, hovering briefly over the screen.

“What’s wrong, honey?” my sister asked

“Do you know what this is?” my niece responded, pointing to the poop emoji

“What do you think it is?”

“Aunt Robyn said it’s poop…”

“Well, a lot of people think that’s what it is. but your Daddy told me that he read an article that it was originally designed to be chocolate ice cream on top of an ice cream cone. So you can think of it that way too.” (my sister swears this is a true story).

“Ok. Then it’s chocolate ice cream!” my niece exclaimed before adding at least a dozen chocolate ice creams to her text

Well done, little one. Well done.